Maintaining a positive moral compass in the current business world requires one to understand their position in the sea of rough waves and calm oceans. Knowing how the business world works is one step in navigating your company in the right direction, the ethical direction.
Today, services and products are presented to the decision-maker in a sizzling fashion, absent the steak. For example, if a company makes the impression that their service or product is innovative or a game-changing, but it already existed, then the truth will come out eventually.
Many people in business today compromise their morals for the sake of the bottom line. After spending the past 27 years in the same arena I can honestly say I have seen businesses and ideas come and go. The ones with a future will never make a promise they can’t keep or portray something as truth when they know it isn’t. In other words, honesty, the ethical choice, matters.
When a business identifies a need, and builds excitement surrounding their solution, the business should be truthful in explaining the readiness and timeliness of the solution, instead of putting it out there to disappoint clients for the sake of early profits. If the product or service is going to supply a solution, have the conviction to build it and “they will come.” If you are not an innovator and only an imitator have the strength to make it better or less expensive; not just say you can perform simply to keep a competitor at bay. Having the power to maintain integrity reflects on the bottom line when it matters because clients will stay with you or come back to you. The ethical choice is never the wrong choice because longevity should be the ultimate goal.
Those with tenure in the industry will tell you the only way to build lasting relationships is to be truthful, above the temptation to be unethical. This is of course if one is looking for a career, and not just a job.